November 20, 2025

November 20, 2025

Privacy Policy

Rooted (“we”, “us”, “our”) is committed to protecting your privacy.

This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website, place an order, or interact with our brand.

By using our website, you agree to the practices described below.


1. Information We Collect

1.1 Information You Provide

We may collect personal information when you:

  • Place an order

  • Join our email list or waitlist

  • Contact customer support

  • Submit a form on our website

This may include:

  • Name

  • Email address

  • Billing & shipping address

  • Phone number (if provided)

  • Payment information (processed securely by our payment partners

1.2 Automatically Collected Information

When you visit our site, we may automatically collect:

  • IP address

  • Device information

  • Browser type

  • Pages visited

  • Time spent on the site

  • Cookies and tracking data

This helps us improve user experience and website performance.

2. How We Use Your Information

We use your information to:

  • Process and deliver your orders

  • Communicate with you about your purchase

  • Respond to your questions or support requests

  • Send updates, offers, or newsletters (only if you opt in)

  • Improve our website and user experience

  • Detect and prevent fraud or unauthorized activity

We do not sell your personal information to third parties.

3. Payments & Security

We use trusted payment processors such as Stripe (and any other you may add in the future).

Your payment information is handled securely and never stored on our servers.

All transactions are encrypted and protected.

4. Cookies & Tracking Technologies

We use cookies to:

  • Improve website performance

  • Save your preferences

  • Understand browsing behavior

  • Assist with analytics and conversions

You can disable cookies through your browser, but some parts of the site may not function properly.

5. Email Communications

If you join our mailing list or waitlist, we may email you about:

  • Product launches

  • Shipping updates

  • Offers or bundles

  • Important brand updates

You can unsubscribe at any time by clicking the link in our emails.

We will never spam you or share your email with other companies.

6. Sharing Your Information

We may share your information with trusted third-party services that help us operate, such as:

  • Payment processors (e.g., Stripe)

  • Website hosting platforms

  • Email delivery services (e.g., Loops, Mailchimp)

  • Shipping carriers

These partners only receive the information required to perform their work and are not permitted to use it for anything else.

7. How We Protect Your Information

We take measures to ensure your data is secure:

  • Encrypted communication (HTTPS)

  • Secure payment processing

  • Limited access to data

  • Regular monitoring for vulnerabilities

While no system is 100% secure, we follow best practices to protect your information.

8. Children’s Privacy

Our website is not intended for children under 13.

We do not knowingly collect data from children.

If you believe information has been collected, contact us and we will remove it

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The Perfect Lip Balm Is Just A Click Away

beauty products

The Perfect Lip Balm Is Just A Click Away